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Application-to-Person (A2P) SMS is typically used by companies for alerts, notifications and marketing messages. Although some associate it with spam messages, there are some very useful applications for it. A2P messaging has scope for healthcare, financial and education services. For example, users can opt in to receive alerts from their bank when funds reach below a certain level, sign up for an authentication message if someone logs into their email, or receive an alert for an overdue appointment.
On the other hand, P2P (person-to-person) messaging is defined as back-and-forth texts sent between two humans. In other words, a conversation!
With SimpleTexting, you can have 2-way conversations. Even though you are using an application, the recipient won’t be able to tell. Messages will appear as though they came from a phone.
What Is the Definition of A2P Messaging?
A2P (application-to-person) messaging is defined as the process of sending text messages from an application, such as SimpleTexting, directly to a mobile user. It’s also commonly referred to as “enterprise” or “professional” SMS.
How Is A2P Messaging Used?
A business may use A2P SMS messaging for several reasons, from banking notifications, to critical alerts and marketing notifications. Other reasons to use A2P messaging include:
- Send automated, event-based notifications
- Avoid using their personal number for business
- Message large groups instantly
- Track click-through rates
- Deliver time-sensitive alerts
How Does A2P Messaging Work?
There are four basic steps that occur when you send an A2P (application-to-person) message:
- Access your A2P messaging platform (such as SimpleTexting)
- Use an A2P messaging platform to send SMS or MMS message (in bulk or individually)
- The A2P message gets sent through a mobile network operator
- The A2P message arrives to your audience just like a regular SMS or MMS message
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